Introduction

• Set the scene: The early days of Chatterbox’s viral success.

• The initial thrill of rapid growth and sign-ups.

• Introduce the issue: Growth without a clear direction or plan to sustain it.

The Problem

• Highlight the cold-start problem Chatterbox faced.

• Explain how initial user enthusiasm waned due to lack of community-building infrastructure.

• Discuss the difficulty of retaining users when growth outpaces strategy.

Lessons Learned

• The importance of structured growth strategies.

• Why scaling too quickly without systems in place can harm long-term potential.

• The value of building a foundation before pursuing rapid expansion.

Conclusion

• Reflect on how this failure informed your later ventures.

• Tie the lesson back to a broader principle of thoughtful growth.